Premium Lifestyle/01
North Atelier
From boutique label to category authority.
Repositioned a niche atelier into a recognized lifestyle authority through integrated PR, search and editorial strategy.
Healthcare SaaS/02
Lumen Health
Engineering qualified pipeline at lower CAC.
Rebuilt funnel architecture, search foundation and paid system to drive predictable, qualified pipeline.
Financial Services/03
Axis Capital
Building credibility in a trust-driven category.
Founder positioning, thought leadership and structured digital PR aligned to build category authority.
D2C Consumer/04
Verde Foods
From launch noise to sustained category presence.
Repositioned launch strategy with research-led messaging, creator partnerships and performance scaling.